At the 2026 Chengdu Auto Show, Tank brand presented the new Tank 300 family alongside the Tank 700 Hi4-Z. The Tank 300 is approaching its 600,000-unit delivery milestone. The new model launched in July 2026, priced at 199,800-259,800 yuan, adds the Tank 300L long-wheelbase version and Hi4-Z hybrid system, with 553 overall upgrades and wheelbase extended by 260mm to 3010mm.
Market Position: The Category Definer Behind 600,000 Units
On August 21, 2026, the Chengdu Auto Show officially opened. The centerpiece of the Tank brand booth — the new Tank 300 family — carried dual significance: product renewal and brand milestone. According to official announcements, the Tank 300's user base is about to surpass 600,000 units after more than five years on the market, setting a new record for Chinese hardcore off-road SUVs.
Behind these 600,000 units lies the Tank 300's redefinition of the "hardcore off-road" segment. From its "internet sensation" debut in 2021 to today's comprehensive product matrix covering the 200,000-500,000 yuan price range, the Tank brand has evolved from a single hit to a systematic product family.
Key New Model Changes: Dual Hybrid Routes
The new Tank 300 launched in July 2026 with five variants covering gasoline, diesel, and plug-in hybrid powertrains, priced at 199,800-259,800 yuan. The biggest changes focus on the plug-in hybrid lineup:
- New Tank 300L model — Wheelbase extended by 260mm to 3010mm, with dimensions of 4886/1984/1927mm
- First-ever Hi4-Z hybrid system — Running parallel with the existing Hi4-T as dual technology routes
| Powertrain | Architecture | Combined Power | WLTC EV Range | Total Range |
|---|---|---|---|---|
| Hi4-T | Non-decoupled 4WD, rear battery | 310kW | 105km | 913km |
| Hi4-Z | Decoupled 4WD, dual-motor | 560kW | 200km | 1122km |
| 2.0T Gasoline | Conventional fuel + 9AT | 162kW | — | — |
| 2.4T Diesel | Conventional diesel + 9AT | 135kW | — | — |
Off-Road Performance and Intelligence Upgrades
The new Tank 300's off-road hardware remains hardcore:
- Departure angle: 33°
- Breakover angle: 19°
- Minimum ground clearance: 235mm
- Maximum wading depth: 800mm
For intelligence, the new model carries Great Wall's third-generation smart driving system with 27 perception sensors, adding map-free city NOA and highway NOA. The AUTO mode among 9 terrain modes can identify road conditions in advance and switch automatically, allowing off-road novices to handle situations with ease. The new Coffee Night Vision 2.0 far-infrared night vision supports 300-meter ultra-long detection, accurately identifying pedestrians and wild animals.
Interior upgrades include a new steering wheel with refined chrome paddle shifters, a 15.6-inch floating screen, 64-color ambient lighting, and a 960W high-power amplifier with 12-speaker audio system, delivering a fully loaded luxury and tech experience.
User Ecosystem: From Selling Cars to Selling Lifestyle
At this Chengdu Auto Show, Tank brand simultaneously launched the "My Toy is a Tank" co-creation customization plan, receiving hundreds of modification proposals within days. The show floor displayed Chengdu-exclusive panda colorway versions and other modified models, alongside the flagship Tank 700 and Qilin culture zone, presenting a diverse off-road culture experience.
Tank's market strategy shows a clear dual-line logic: on one hand, maintaining the technical baseline of hardcore off-roading with professional non-carrier body and non-decoupled drive structures; on the other hand, actively embracing family-oriented and new energy trends, lowering the usage threshold through the Hi4-Z super hybrid system, making weekend self-driving and long-distance overlanding low-cost, low-barrier lifestyle norms.
This "technical layering + user culture" combination is precisely the core competitiveness that has transformed the Tank 300 from a "momentary viral hit" to a "long-term player." For off-road enthusiasts in emerging markets like Central Asia and Russia, the Tank 300's product capabilities and user ecosystem model offer considerable reference value. More Chinese automotive news at EX1000.COM.
