BYD's Fang Cheng Bao has surpassed 600,000 cumulative sales, reaching this scale about 35 months after the brand's launch, and it took only two months to grow from 500,000 to 600,000 units. In September 2026, Fang Cheng Bao launched two sedans, the Fang Cheng S and Fang Cheng S GT, priced from RMB 189,900 to RMB 239,900, expanding from hardcore off-road vehicles to a dual-line layout of off-road and sport sedans. Its growth relies on the DMO super hybrid off-road platform and DiSus chassis technology, but competition in both hardcore off-road and sport sedan segments is intensifying simultaneously; going forward, the delivery performance of the sedan lineup and the pace of product innovation need to be observed.
35 months, 600,000 units: Fang Cheng Bao's growth rhythm
On October 18, 2026, Fang Cheng Bao Auto, the personalized brand under BYD Auto, announced that cumulative sales had surpassed 600,000 units. Measured from the brand's launch in June 2023, reaching this scale took about 35 months; more noteworthy is the change in pace—it took only two months to go from 500,000 to 600,000 units. For a brand positioned around personalization rather than Volkswagen-style mass-market volume, this growth rate shows that the expansion of its product matrix is translating into actual delivery capacity.
Entering sedans: the product logic of the Formula S series
In September 2026, two Fang Cheng Bao sedans, Formula S and Formula S GT, were launched simultaneously, priced at RMB 189,900–229,900 and RMB 219,900–239,900, respectively, formally entering the sedan market. This means Fang Cheng Bao has shifted from a single hardcore off-road category to a dual-line layout of “off-road + sport sedan.”
On configuration strategy, Fang Cheng Bao Auto general manager Xiong Tianbo previously said that Fang Cheng Bao's core hardware adheres to “entry-level is luxury full-spec.” The Formula S series debuts the DiSus-M system; public information indicates it will compete with models such as Xiaomi AutoSU7, TeslaTesla Model 3, and others. It should be noted that the RMB 189,900–239,900 range is already the most densely contested price band for domestic new-energy sedans. The Formula S series faces not only the two benchmark models mentioned above but also price overlap with other product series within the same group; its market performance still needs to be verified by subsequent delivery data.
Technology base: dual-line capabilities supported by DMO and DiSus
As a personalized brand of BYD Group, Fang Cheng Bao's rapid growth relies on BYD's accumulated strengths in three-electric technology, supply chain integration, and manufacturing capability. The DMO super hybrid off-road platform and DiSus chassis form its core competitiveness: the former supports a balance between powertrain form and off-road performance for hardcore off-road products, while the latter extends toward comfort and handling through the chassis system's electronic-control capabilities.
This technical architecture explains why Fang Cheng Bao was able to expand from off-road vehicles to sedans in a relatively short period: its platform and chassis technologies can be reused across vehicle categories. The first application of DiSus-M in the Formula S series is an attempt to migrate chassis technology to the sport sedan scenario. For the industry, this also suggests that the scale expansion of personalized brands often relies not on deep cultivation of a single category, but on the horizontal coverage capability of technology platforms.
Innovation Pressure Amid Intensifying Competition
A cumulative scale of 600,000 units has not changed how crowded the segments in which Fang Cheng Bao operates are. The source explicitly points out that competition in both the hardcore off-road and sport sedan segments is intensifying simultaneously, with brands such as Tank brand and Yangwang Auto accelerating their layouts. The former has first-mover advantages and product accumulation in the hardcore off-road submarket; the latter, as a high-end brand within BYD Group, exerts upward pressure on Fang Cheng Bao in terms of price and brand tier. In the sedan market, the frequency of product iterations by new forces and foreign brands also creates pressure.
Amid this two-sided squeeze, Fang Cheng Bao's challenges are concentrated in two areas: first, whether it can sustain the pace of product innovation, especially in the hardcore off-road category, where the window for technological differentiation is narrowing; second, resource allocation under a two-front battle, as off-road vehicles and sedans have different requirements for channels, services, and user operations. As its product matrix improves and it enters the sedan market, Fang Cheng Bao is expected to expand its share in the personalized market. However, whether this expectation can be realized depends on whether it can maintain product innovation amid a dense cadence of competitor launches.
From 35 months to 600,000 units, Fang Cheng Bao has completed the initial buildout from a single category to multiple series. In the next stage, the focus of observation may shift from “growth rate” to “structure”—whether the sedan series can gain a firm foothold and whether the off-road base can be defended will jointly determine the ceiling of this personalized brand.
