The 2026 Chengdu Auto Show is set to open, with 10 major new models making their debut. BYD Han, Fangchengbao S Series, and Yijing X9 headline a lineup dominated by domestic brand flagship models, with Huawei's intelligent driving system as a standout feature.
Chinese Brands Collectively Move Upmarket: New Trends at Chengdu Auto Show
The 2026 Chengdu Auto Show is about to kick off. As one of the most important auto shows in China in the second half of the year, this edition will feature multiple heavyweight new model debuts. Based on currently available information, domestic brand flagship models are the absolute protagonists, showing a clear trend of increasing size and increasingly stacked configurations.
Key Models at a Glance
The most noteworthy models at this year's Chengdu Auto Show include:
- BYD Han (Large SUV): Expected price ¥220,000-300,000, positioned as a mid-to-large new energy SUV, continuing the family design language of BYD's Dynasty series
- Fangchengbao S Series: Expected price ¥250,000-300,000, as BYD's premium off-road brand, focusing on the combination of rugged off-roading and new energy
- Yijing X9: Expected price ¥300,000-500,000, equipped with Huawei Qiankun ADS 5 intelligent driving system and HarmonyOS smart cockpit, one of the most technologically advanced models at the show
- BYD Sea Lion 08: Expected price ¥250,000-350,000, the flagship SUV product of BYD's Ocean series
- All-new BMW iX3/i3: Another milestone in German luxury brand electrification
| Model | Expected Price | Core Highlights | Brand Positioning |
|---|---|---|---|
| BYD Han | ¥220K-300K | Mid-large SUV, Dynasty series | Mainstream family flagship |
| Fangchengbao S | ¥250K-300K | Rugged off-road + NEV | Premium off-road |
| Yijing X9 | ¥300K-500K | Huawei ADS 5 + HarmonyOS | Tech flagship |
| BYD Sea Lion 08 | ¥250K-350K | Ocean series flagship SUV | Mainstream family |
| New BMW iX3/i3 | TBA | German electrification | Luxury brand |
Configuration Upgrade: Intelligence Becomes the Core Battlefield
The most significant feature of this year's Chengdu Auto Show is the comprehensive deployment of intelligent configurations. The Huawei Qiankun ADS 5 equipped on the Yijing X9 represents the industry's current leading intelligent driving capability, while the HarmonyOS cockpit forms differentiated competitiveness in vehicle-machine interconnection ecosystem.
This trend indicates that the competitive focus of China's NEV market in 2026 has shifted from basic indicators such as driving range and charging speed to software-defined vehicle dimensions such as intelligent driving, smart cockpit, and OTA upgrade capabilities.
Price Band Analysis: ¥250K-350K Becomes the Main Battlefield
From a price distribution perspective, the main price band of debut models at this auto show is concentrated in the ¥250,000-350,000 range. This range happens to be the most fiercely competitive segment in China's NEV market—facing head-to-head competition with established players like Tesla Model Y and NIO ES6, while also facing downward pressure from traditional luxury brands.
For overseas buyers and dealers following the Chinese automotive market, the new model lineup at the Chengdu Auto Show reflects Chinese automakers' latest product definition thinking: large size, high configuration, strong intelligence. For detailed specifications and launch information, follow EX1000.COM.
