Changan Automobile's new energy brand DEEPAL officially kicked off pre-sales for the refreshed S05 on July 30. Five pure-electric variants are priced between 119,900 and 151,900 yuan. The new model retains the original design language while adding optional LiDAR, optimizing storage to 37 compartments, and offering two CLTC range options of 520km and 620km.
Pre-Order Strategy: Streamlined SKUs, Pure Electric Focus
The DEEPAL S05's facelift strategy shows a clear product focus—streamlined to five pure-electric variants, dropping some previous hybrid/EREV versions to concentrate all firepower on the pure electric segment.
| Configuration Dimension | Details |
|---|---|
| Number of variants | 5 pure-electric models |
| Pre-sale price range | 119,900 yuan - 151,900 yuan |
| Range versions | 520km / 620km CLTC |
| Drive type | Single-motor RWD (272 hp) |
| Battery supplier | CATL "Golden Bell" battery |
The intent of this strategy is clear: in the most fiercely competitive 100,000-150,000 yuan pure electric SUV price band, streamline configurations, focus on core needs, and capture user mindshare with a clear pricing system.
Product Upgrades: Precision Optimization from Exterior to Interior
Compared to the previous generation, the new S05's upgrades are not a "major overhaul" but precise optimizations around high-frequency user scenarios:
Exterior and Practicality
- Design language continuity: Family-style front face, closed grille, refined headlight assembly
- Detail upgrades: Frameless doors, semi-hidden handles, new 18-inch wheels
- LiDAR: Optional LiDAR sensor to enhance road recognition and obstacle avoidance
Interior and Space
- Added storage: Interior storage compartments increased to 37 locations
- Added glovebox: A configuration that may have been missing in the previous version has been added
- Trunk capacity: 492L two-layer trunk + 159L front trunk
- Cabin ambiance: 256-color ambient lighting, column shifter, floating central display (standard)
- Interior color schemes: Three color options available
These upgrade points may seem minor, but they precisely address the pain points of young family users—insufficient storage, inadequate interior quality, and missing tech features.
Range and Power: Two Mileage Options Covering Different Needs
The S05 is divided into two main series by CLTC range, each offering a standard version and a LiDAR-equipped version:
| Version | CLTC Range | Key Difference |
|---|---|---|
| 520km Standard | 520km | Base ADAS configuration |
| 520km LiDAR | 520km | Added LiDAR, advanced ADAS |
| 620km Standard | 620km | Base ADAS, longer range |
| 620km LiDAR | 620km | LiDAR + long range |
The powertrain remains unchanged: 272 hp rear-mounted single motor + CATL "Golden Bell" battery. For a family SUV positioned for urban commuting and weekend short trips, this power configuration is more than adequate.
Market Positioning: Refined Operation of the Value-for-Money Route
The DEEPAL S05's pricing strategy reflects Changan Automobile's pragmatic approach in the new energy era:
- Entry price anchored at 119,900 yuan: In the sub-120,000 yuan price band, the S05's competitors include established models such as BYD Yuan PLUS/www.ex1000.com/en/brand/75) Yuan PLUS and GAC Aion Y(https://www.ex1000.com/en/brand/313) Y. The S05 differentiates itself through optional LiDAR and a 620km long-range version
- Top trim kept under 150,000 yuan: The 151,900 yuan top trim integrates long range + LiDAR, offering a configuration advantage in the 150,000-yuan pure electric SUV segment
- Avoiding internal competition within the brand: Changan also owns brands such as Qiyuan and Avatr; the S05's pricing deliberately avoids direct competition with these brands
Competitive Comparison: Breaking Through the Red Ocean of 100K-150K Electric SUVs
In the 100,000-150,000 yuan pure electric SUV market, the S05 faces main competitors including:
| Model | Starting Price | Range (CLTC) | Core Selling Point |
|---|---|---|---|
| DEEPAL S05 | 119,900 yuan | 520-620km | Optional LiDAR, CATL battery |
| BYD Yuan PLUS | ~120,000 yuan | 430-510km | Brand recognition, Blade Battery |
| GAC Aion Y | ~110,000 yuan | 430-610km | Space advantage, youthful design |
| Neta U(https://www.ex1000.com/en/brand/309) U | ~120,000 yuan | 400-500km | Smart cockpit, value for money |
The S05's core competitive advantage lies in: the optional LiDAR configuration is rare among competitors at this price point, and the 620km range ceiling also exceeds most rivals.
Reference Value for Overseas Markets
For potential importers in overseas markets such as Central Asia and Russia, the S05's product logic provides the following insights:
- The 100,000-150,000 yuan pure electric SUV is one of the most mature categories in the Chinese market, with mature supply chains and controllable costs
- LiDAR penetrating down to 120,000-yuan models indicates that intelligent driving hardware costs are rapidly declining
- The CATL battery + Changan manufacturing combination provides assurance for after-sales service and parts supply in overseas markets
- Models in this price range have strong price competitiveness in Central Asian markets
For more information about the DEEPAL brand and export opportunities for Chinese new energy models, visit EX1000.COM.
