The MG 07, MG's first pure-electric coupe, will open for pre-sales on July 29, positioned in the 150,000-200,000 yuan segment. It is the first MG model equipped with LiDAR and the Momenta R7 world-model ADAS solution, offering both BEV and PHEV powertrain options.
Market Positioning and Design Language
SAIC Motor's MG brand announced that its all-new MG 07 coupe sedan will begin pre-sales on July 29. Positioned as a "pure-blooded intelligent coupe for young people," the model signals MG's push into China's mainstream EV market.
Built on SAIC's next-generation NEV platform, the MG 07 measures 4,886 mm in length, 1,900 mm in width, and 1,485 mm in height, with a wheelbase of 2,825 mm. The fastback silhouette is paired with four frameless doors and semi-hidden door handles. MG introduced a signature purple exterior color to appeal to young consumers who value individuality and sporty styling.
The first mass-production MG 07 rolled off the line at SAIC Passenger Vehicle's Zhengzhou base on July 2. Notably, the base reached the milestone of its 3 millionth vehicle produced on the same day.
Intelligence Upgrade: MG's First LiDAR-Equipped Model
Intelligence is the MG 07's key differentiator. It is the first MG model equipped with a roof-mounted LiDAR, adopting the Momenta R7 "Enhanced World Model" ADAS solution powered by Momenta's self-developed X7 chip.
Key capabilities of the Momenta R7 system include:
- Urban Navigate-on-Autopilot for autonomous route following, lane changes, and turns on city streets
- Parking-space-to-parking-space end-to-end intelligent driving
- Predictive reasoning based on world models for defensive driving decisions in complex traffic
This puts the MG 07's intelligent driving capabilities near the industry top tier, at a price point of 150,000-200,000 yuan.
Dual Powertrain Coverage
The MG 07 offers both pure-electric and plug-in hybrid options:
| Variant | Battery | Electric Range | Powertrain |
|---|---|---|---|
| BEV | 67 kWh | CLTC 650km/610km | Single-motor RWD |
| PHEV | 30 kWh | WLTC 185km | 1.5L engine + 152kW motor |
The PHEV combines a 82kW 1.5L engine with a 152kW (204 hp) drive motor. The BEV uses a 67 kWh pack with two CLTC range options.
This dual-powertrain strategy serves both EV enthusiasts and range-anxious buyers. For emerging markets in Central Asia and Russia where charging infrastructure remains limited, the PHEV variant is particularly relevant.
Product Portfolio and Market Outlook
MG's current NEV lineup includes:
- MG4 EV: Entry-level hatchback starting at 65,800 yuan after subsidy
- MG Cyberster: Premium sports car priced at roughly 319,800-365,800 yuan
- MG 4X: Pure-electric SUV with semi-solid-state battery
The MG 07 fills the intelligent coupe gap in MG's portfolio at the 150,000-200,000 yuan price point. Its 800V platform architecture, LiDAR-based ADAS, and coupe design signal MG's accelerated shift toward intelligence and premium positioning. For overseas dealers and buyers, the model's export trajectory merits close attention. For more global automotive news and market analysis, visit EX1000.COM.
