On March 23, 2026, AITO launched pre-orders for the M6, its latest smart SUV, securing over 60,000 reservations within 24 hours—a new segment record. Priced from RMB 259,800 for the EREV variant and RMB 229,800 for the EV entry model, the M6 comes standard with Huawei ADS 4.1 autonomous driving and 896-line LiDAR. Total reservations have since exceeded 100,000 units, with deliveries surpassing 30,000 in 54 days, establishing the M6 as a benchmark for Chinese intelligent SUVs in Central Asian and Russian markets.
Pre-Sale Performance and Market Response
AITO opened the order books for the M6 on March 23, 2026. Richard Yu, Huawei's Executive Director, announced that the model accumulated more than 60,000 orders within its first 24 hours. This figure set a new benchmark for the RMB 250,000 SUV segment and signaled robust consumer appetite for intelligent Chinese EVs.
The momentum accelerated rapidly. By April 11—less than 20 days after pre-orders began—total reservations had climbed past 100,000 units. Following the official launch on April 22, the M6 delivered over 30,000 vehicles within 54 days. From pre-sale hype to showroom floors, the M6 demonstrated a consistent "launch-day hit" trajectory.
Notably, female buyers account for 40% of the M6's customer base, indicating that the vehicle's intelligent features and ride comfort have achieved cross-demographic appeal. For prospective buyers in Central Asia and Russia, this mainstream acceptance serves as a meaningful credibility indicator.
Core Specifications and Positioning
The AITO M6 is positioned as a "smart SUV for a new generation." It measures 4960×1985×1736mm with a 2950mm wheelbase and a five-seat layout. The model fills the gap between the M5 and M7, completing AITO's "5-6-7-8-9" product matrix.
The standard equipment list is the primary driver behind the order surge:
- Standard Huawei ADS 4.1 with 896-line dual-path LiDAR across all trims
- HarmonyOS 5.0 cockpit with 3K rotatable center screen and seamless phone integration
- Intelligent chassis with front double wishbone and rear multi-link suspension, air suspension, and CDC damping
- 83.62% high-strength steel body with 2000MPa hot-formed steel A-pillars
- Zero-gravity seats for front and rear occupants, plus a standard 7.3L compressor refrigerator
- The EREV variant features an extended-range system with a WLTC combined range of up to 1,445km
- The EV variant uses an 800V high-voltage platform, offering up to 760km CLTC range and 400km of charge in 10 minutes
- Wading depth reaches 700mm, suited to varied road conditions across Central Asia and Russia
- Drag coefficient is 0.239Cd, balancing efficiency and dynamic performance
Export and Cross-Border Buyer Analysis
From an export trade and procurement perspective, the AITO M6 presents several competitive advantages.
| Dimension | AITO M6 | Segment Reference | Differentiator |
|---|---|---|---|
| ADAS Hardware | 896-line LiDAR as standard | Optional or camera-only on rivals | Technical leapfrog |
| Cockpit Ecosystem | HarmonyOS 5.0 open integration | Proprietary closed systems | Ecosystem flexibility |
| Chassis | Air suspension + CDC + double wishbone | Multi-link or passive setups | Comfort premium |
| Starting Price | RMB 229,800 (EV entry) | Around RMB 260,000 | Aggressive pricing |
The pricing strategy warrants particular attention. The EV entry model at RMB 229,800 marks a significant reduction from the pre-sale starting price of RMB 289,800, placing the M6 directly in the 200,000–250,000 RMB core consumer band. For distributors and end consumers in Central Asia and Russia, this price positioning—combined with standard high-level ADAS hardware—creates a compelling value proposition.
AITO's cumulative deliveries have now surpassed one million units across the lineup, including over 280,000 M9s, 430,000 M7s, and 160,000 M8s. This mature product portfolio and scaled delivery capability provide overseas buyers with reliable quality assurance and after-sales confidence. EX1000.COM continues to track AITO export developments for procurement decision-makers in Central Asia and Russia.
