At the 2026 China Auto Forum, Zhu Shunjie, head of commercial mobility at Xiaohongshu, pointed out that auto marketing is shifting from "spec competition" to "lifestyle resonance." Consumer decision-making has evolved from "Do I have it?" to "Does it understand me?", with scenario-based content becoming the new path for brand breakthrough.
39147 days ago
At the 2026 China Auto Forum, Geely Auto Research Institute's All-Domain Safety Director Liao Huihong noted that electrification and intelligence are redefining automotive safety boundaries, with smart driving struggling to cover long-tail road conditions, occupant protection failing in reclined seating, and cyberattacks emerging as new hazards.
31347 days ago
In 2026, China's smart driving industry achieved multiple breakthroughs: WAIC showcased the full chain from chips to mass production, Huawei proposed shifting from feature competition to safety-experience balance, and new national standards took effect in July.
33347 days ago
German media reports that Mercedes-Benz and other German automakers are lobbying the US to ease restrictions targeting Chinese-invested automakers. The new rules could ban cars from manufacturers with Chinese shareholders from entering the US market.
21247 days ago
At the 2026 China Auto Forum, data showed 100% ESG report disclosure among 430 mandatory reporting companies. Geely established a 2045 full value chain carbon neutrality goal with 26 green factories.
45647 days ago
China's auto exports are shifting from "going out" to "fitting in." Overseas prices are 50-100% higher than domestic, and AI quality systems solve talent shortages, marking a shift from price competition to brand premium and system export.
53347 days ago
In 2026, China's first eVTOL airworthiness certifications were issued to 4 companies including XPENG Aeroht. Geely's Aeroht unveiled the AE200 prototype, as low-altitude economy moves from POC to commercial production.
51147 days ago
At the 2026 China Auto Forum, FREELANDER Global CEO Wen Fei proposed the "JV 3.0" strategy. Unlike JV 1.0's "follower" mindset or JV 2.0's "empowerment" phase, JV 3.0's core is comprehensive overhaul across technology roadmaps, supply chains, sales, delivery, and service systems.
59147 days ago
On July 22, Changan Automobile Group and China Telecom Group signed a strategic partnership agreement in Beijing. The two sides will integrate resources for deep collaboration in vehicle procurement, employee services, intelligent connectivity, and digital transformation.
49347 days ago
At the 2026 China Auto Forum, Horizon Robotics VP Cai Ning proposed that smart cars are the most mature "four-wheeled robots," and Horizon will build the "super platform" for the Physical AI era. The company has achieved mass production exceeding 10 million units, building a scaled data flywheel.
37347 days ago
China's auto industry faces a 1.03M talent gap with autonomous driving engineer supply-demand ratio at 0.38. CAAM, MIIT, and talent research institutes call for strategic transformation. XPENG raised campus hiring to 70%.
40647 days ago
At the 2026 China Auto Forum, JAC's Li Weihua issued a warning: while NEV commercial vehicle penetration is rising rapidly, industry price wars are intensifying. As commercial vehicles are capital assets, reliability is paramount, and comprehensive quality control is the key to breakthrough.
56947 days ago
EX1000
