On August 3, 2026, Dongfeng's premium NEV brand VOYAH officially opened its largest global flagship store — the Wuhan Golden Factory Flagship Center. Spanning over 30,000 square meters and located adjacent to VOYAH's smart factory, the facility features 21 delivery bays and 103 after-sales service bays, with a peak daily handover capacity of 100 vehicles. The opening ceremony saw 100 vehicles delivered to customers on day one.
Flagship Overview: 30,000 sqm + Unique Factory-Direct Model
On August 3, 2026, VOYAH, the premium new energy vehicle brand under Dongfeng Motor Group, officially opened its largest brand flagship store in China and globally — the Wuhan Golden Factory Flagship Center. Located in the Wuhan Economic and Technological Development Zone, the center sits right next to VOYAH's smart factory.
Key figures at a glance:
| Metric | Data |
|---|---|
| Floor area | Over 30,000 sqm |
| Delivery bays | 21 |
| After-sales service bays | 103 |
| Max daily delivery capacity | 100 vehicles |
| Max daily service capacity | 350 appointments |
| Design award | Gold Award, 2025 Global Architectural Design Competition |
The center's design blends traditional Chinese garden elements with digital display technology, and it won the Gold Award at the 2025 Global Architectural Design Competition. Unlike conventional automotive 4S dealerships, the Wuhan flagship's most distinctive advantage is its physical connection to the manufacturing base.
Factory to Customer: A Delivery Chain of Just Minutes
The core innovation of the Wuhan Golden Factory Flagship Center is its integrated "factory-to-customer" delivery chain. After rolling off the VOYAH smart factory production line, new vehicles can reach the center's customer delivery area within minutes via a dedicated route, enabling seamless handover from production to delivery.
This "factory store" model delivers multiple advantages:
- Shorter delivery cycles: Eliminating traditional logistics transportation significantly compresses the time from production line to customer handover
- Reduced transport damage: Minimizes the risk of vehicle damage from long-distance hauling
- Enhanced customer experience: Consumers can view the manufacturing process up close, strengthening brand trust
- Flexible resource allocation: Rapid response to order demand enables efficient "build-to-order" operations
On opening day, VOYAH held a ceremony delivering 100 new vehicles to customers at the flagship center, validating its 100-vehicle daily delivery capability in practice.
Full-Lifecycle Service: More Than Just Selling Cars
VOYAH positions the Wuhan Golden Factory Flagship Center as a full-lifecycle service hub, with functions far exceeding those of a traditional sales outlet:
- Vehicle display & experience: Static and dynamic test drives across multiple models
- Personalization services: Custom options for exterior colors, interior materials, and equipment packages
- Brand culture exhibition: Showcasing VOYAH's history, technological achievements, and future vision
- Efficient delivery center: 21 dedicated handover bays supporting bulk deliveries
- After-sales maintenance center: 103 service bays with a daily capacity of 350 appointments
- High-power charging facilities: Meeting NEV owners' energy replenishment needs
The after-sales service center is equipped with a digital service management system covering the full process from appointment and reception to maintenance and settlement. The design capacity of 103 service bays means the center can handle substantial maintenance demand simultaneously, effectively alleviating queue pressure during peak periods.
VOYAH Brand Growth: Six Consecutive Months of Growth + HKEX Listing
The opening of the Wuhan flagship is the latest signal of VOYAH's accelerated expansion. According to the brand's latest published data:
- July 2026 deliveries: 13,189 units, up 9% year-on-year
- Jan–Jul 2026 cumulative deliveries: 89,453 units, up 31% year-on-year
- Q1 2026 deliveries: 33,892 units, up 30% year-on-year
Since its launch in 2020, VOYAH has built a full-category product portfolio covering SUVs, MPVs, and sedans, with cumulative deliveries exceeding 380,000 units. In March 2026, VOYAH successfully listed on the Hong Kong Stock Exchange, becoming the "first premium NEV stock among central SOEs."
In terms of channel development, VOYAH has covered 169 cities with 508 channel outlets and 1.63 million cooperative charging piles. Its VOYAH POWER 168 energy solution plans to jointly deploy 1,000 ultra-fast charging stations and over 10,000 ultra-fast charging piles nationwide by the end of 2026, building a 6 km supercharging coverage circle in core urban areas.
The launch of the Wuhan flagship is both a major step to strengthen VOYAH's home market and a critical move in its strategic upgrade from "building cars" to "building services." For prospective buyers in overseas markets such as Central Asia and Russia, VOYAH's continuously improving domestic channel and service network also means increasingly robust after-sales support for its export models.
For more information, visit EX1000.COM.
