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Chery AiMOG Robot: 41 DOF and a "Smart Salesperson" for 4S Dealerships

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Chery's AiMOG humanoid robot features 41 degrees of freedom, a dual-core AI brain, and 10-language conversation capability. Already deployed in Malaysian 4S stores, it signals Chery's expansion from intelligent manufacturing to intelligent services.

AiMOG Core Specs and Technical Architecture

The Chery AiMOG humanoid robot is a key member of Chery's AI ecosystem, officially unveiled at the Chery Global Intelligent Strategy Conference. Integrating bionic movement, multimodal interaction, and scenario-based services, it represents Chery's strategic shift from "intelligent manufacturing" to "intelligent services." Key hardware specifications:

ParameterSpecification
Total DOF41
Per-Hand DOF12
Walking Speed1 m/s
Languages Supported10
Dialogue Accuracy95%
Cloud Config Time1 hour

On the perception layer, AiMOG carries a five-way sensor matrix enabling centimeter-level obstacle avoidance and dynamic path planning, accurately sensing language, motion, emotion, and environmental changes. On the execution layer, a bionic motion system provides flexible walking and manipulation, while a silicone bionic face paired with a human-like motion library delivers natural, engaging interactions.

Dual-Core Brain: CheryGPT × DeepSeek

AiMOG's biggest technical highlight is its dual-core brain architecture, integrating both CheryGPT and DeepSeek:

  • CheryGPT: Chery's self-developed large model handling brand knowledge and professional domain conversations
  • DeepSeek: External advanced open-source model enhancing multimodal perception and general dialogue

Chery's AiMOG R&D team quickly completed integration with DeepSeek V2, V3, and R1 open-source models in early 2025, deploying them to the robot cloud platform. DeepSeek's training cost is only $5.57 million, roughly one-tenth of OpenAI's, while delivering full open-source weights and transparent training logs on NVIDIA H800 chips. This cost-effective, open approach aligns perfectly with Chery's "technology for all" R&D philosophy. EX1000.COM notes that Chery's rapid response capability in AI robotics demonstrates the sharp technical sensitivity of China's automotive supply chain. Through cloud-based configuration tools, AiMOG can master industry-specific expertise in just 1 hour, dramatically improving deployment efficiency. This means the same humanoid platform can rapidly adapt to automotive sales, mall guidance, cinema services, smart home assistance, and more.

Commercial Progress and Global Deployment

AiMOG robots are already operational at Chery 4S stores in Malaysia, handling reception, vehicle introductions, and six-point walkaround demonstrations. Users can open the trunk or fold seats with a single voice command, intuitively showcasing vehicle design features. Chery's humanoid robot journey dates back to 2020, when it initiated a dedicated R&D program. Key milestones include:

  1. 2023: AiMOGA robot brand global debut, prototypes and robotic dogs unveiled
  2. 2024: Mass production plan announced with RMB 100 million investment
  3. 2025: Deep integration with DeepSeek, voice interaction enhanced
  4. 2025: First deployment in Malaysian 4S stores, overseas market launch

Chery Group Chairman Yin Tongyue emphasized: "Chery's intelligent R&D team comprises over 5,500 professionals. The newly established AiMOG Robot Company will accelerate humanoid robot development and commercial deployment." Chery plans to begin selling humanoid robots in overseas markets in the first half of 2025, with the initial application focused on automotive sales assistance.

From Cars to Robots: Chery's AI Ecosystem Logic

Chery's AI efforts span 15 years. As early as 2010, Chery ventured into intelligent connectivity, collaborating with Baidu and iFlytek to build a smart interconnection technology foundation. The 2018 launch of CheryLion marked its full entry into the AI domain. Chery's intelligent vision is to seamlessly integrate AI services into daily life. Beyond robotics, Chery has deep expertise in new energy:

  • Fifth-generation dedicated hybrid engine with 44.5% thermal efficiency
  • Stepless super hybrid DHT technology
  • High-performance battery systems

Chery's globalization achievements also lay groundwork for robot exports. In 2024, Chery Group sold 2,603,916 vehicles, up 38.4% year-on-year; exports reached 1,144,588 units, up 21.4%. Products are sold in over 80 countries and regions, with significant presence in more than 10 European markets. Chery has led China's automotive exports for 22 consecutive years and is listed in the Fortune Global 500. Chery's vision is to build comprehensive smart travel and intelligent service solutions through its "hybrid + AI" dual-engine strategy. Future AiMOG applications will expand to mall guides, cinema services, smart home assistants, and beyond — fully realizing all-scenario AI intelligent services.

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