BYD's personalized brand Fang Cheng Bao announced that cumulative deliveries of the Tai 7 SUV have surpassed 200,000 units in just 10 months since launch, setting a record as China's fastest boxy SUV to reach this milestone. June deliveries reached 23,710 units, up 29.7% from May.
Sales Milestone: How Fast Is 200,000 Units?
Since its launch in September 2025, the Fang Cheng Bao Tai 7 has achieved cumulative deliveries of 200,000 units in approximately 10 months, setting a record as the fastest boxy SUV in China to reach this milestone. As of the end of June 2026, its cumulative sales stood at 189,146 units, with June monthly deliveries reaching 23,710 units, a month-on-month increase of 29.7%.
This speed is particularly remarkable in today's fiercely competitive NEV SUV market. The Fang Cheng Bao brand sold 35,607 vehicles in June, up 88.4% year-on-year, with the Tai 7 serving as the core growth engine.
Product Breakdown: Dual PHEV + BEV Strategy
The Tai 7's success is no accident. Its core competitiveness can be summarized as follows:
- Competitive pricing: The Tai 7 quickly became Fang Cheng Bao's best-selling model after launch
- Dual powertrain options: PHEV version launched in September 2025, followed by a BEV version in early 2026
- Flash charging technology: The BEV version features BYD's second-generation Blade Battery with 10%-70% charging in just 5 minutes
- Range flexibility: Rear-wheel-drive BEV variants offer 675 km and 755 km range options
On April 29, 2026, Fang Cheng Bao launched the Tai 7 EV flash charging version starting at RMB 199,800 (approx. $29,500), further strengthening its pure electric lineup.
Brand Positioning and Global Strategy
Fang Cheng Bao is BYD's personalized NEV brand launched in June 2023, positioned between the mass-market Dynasty and Ocean series and the ultra-luxury Yangwang brand.
| Model | Launch Date | Powertrain | Starting Price | Electric Range |
|---|---|---|---|---|
| Tai 7 PHEV | Sep 2025 | Plug-in hybrid | N/A | N/A |
| Tai 7 EV Standard | Apr 2026 | BEV RWD | RMB 199,800 | 675 km |
| Tai 7 EV Long Range | Apr 2026 | BEV RWD | +RMB 30,000 (ADAS pkg) | 755 km |
Fang Cheng Bao plans to launch two new models — the Tai 9 and Formula S — in the second half of 2026. For buyers in Central Asia, Russia, and other emerging markets, the brand's expanding product portfolio through platforms like EX1000.COM is creating more options in the rugged SUV segment.
Competitive Landscape
The Tai 7's success reflects the overall warming trend in China's "boxy" SUV category. With BYD's technology backing in batteries, electric drives, and intelligent systems, Fang Cheng Bao has established significant advantages. However, as more Chinese brands enter this segment, sustained leadership will depend on product iteration speed and overseas market expansion.
