Leapmotor delivered 356,487 vehicles in H1 2026, up 60.8% YoY, leading second-place rival by 110,000 units. B01/B10 dual launch priced at 95,800-125,800 yuan features full-domain 800V SiC platform and four core selling points, targeting 1 million annual sales.
Launch Background and Strategic Intent
July 16 was dubbed "Crazy Thursday" in China's auto circle. Within just two and a half hours, six brands — Li Auto, XPENG, IM, Wuling, Leapmotor, and WEY — released seven new models, with prices spanning 90,000 to 350,000 yuan. Including Geely Galaxy's tech launch and GAC Group's event, the industry saw eight major events in a single day.
Amid such a dense barrage of launches, Leapmotor chose Tianmuli in Hangzhou — a venue seen as a landmark of local youth culture. Leapmotor officially debuted the B01 and B10, with the B01 priced at 95,800-119,800 yuan and the B10 at 99,800-125,800 yuan.
Cao Li, senior vice president at Leapmotor, made a rare high-profile statement: "We've lined up all four Aces at once. If rivals start chasing us today, they might not catch up until next year." Vice President Zhou Ying positioned the B series as the "heavy hitter" for hitting the annual goal of 1 million units in the second half.
Decoding the B Series "Four Aces"
The B series' core competitive barriers are distilled into "Four Aces," delivering significant differentiation in its price segment:
- Full-domain 800V SiC high-voltage platform with 3C ultra-fast charging: Dramatically reduces charging time and improves energy replenishment efficiency
- Front-row dual zero-gravity floating seats: Segment-exceeding comfort configuration, directly addressing family user pain points
- Large-size AR-HUD head-up display: Enhanced driving information interaction experience
- 17.3-inch 3K central control screen: Core interactive carrier of the intelligent cockpit
The two B series models have slightly different positioning:
| Model | Price Range | Core Positioning | Target Users |
|---|---|---|---|
| B01 | 95,800-119,800 yuan | Economic & Practical | First-time family buyers |
| B10 | 99,800-125,800 yuan | Intelligent & Comfortable | Young families / tech enthusiasts |
Path to the Million-Unit Target
Before decoding the strategic weight of the B series, it's necessary to anchor Leapmotor's current market coordinates. In H1 2026, Leapmotor delivered 356,487 units, up 60.8% year-on-year. This achievement puts the company far ahead of other startups, 110,000 units clear of the second-place contender.
Key paths to achieving the full-year million-unit target include:
- B Series Carries the Volume Load: B01/B10 enter the 100,000-yuan segment, one of the price bands with the highest NEV penetration rate in China
- Existing Models Stabilize the Base: The C series and other current models need to maintain stable monthly sales
- Channel Expansion Accelerates Downward Penetration: Reaching into tier-3/4 cities and overseas markets
- Capacity Ensures Adequate Supply: Avoiding missed market windows due to production bottlenecks
For buyers in Central Asia and Russia, Leapmotor's success path offers important reference value: a combination strategy of technology upgrades at accessible prices, rapidly building scale advantages in the competitive NEV market. Through EX1000.COM, buyers can access Leapmotor's full model export configurations and localization adaptation plans.
