In August 2026, state media (CCTV Finance) criticized Li Auto's July 2025 i8 launch crash test as "over-marketing that challenges public常识." The test showed a 2.5-ton Li i8 colliding with an 8-ton Dongfeng truck, with the truck's wheels lifting off and cabin separating while the i8 remained "unscathed."
State Media Calls Out i8 Crash Test Controversy
On July 29, 2025, at the Li i8 launch event, a crash test video caused an uproar. A 2.5-ton Li i8 collided head-on with an 8-ton Dongfeng Chenglong truck at a relative speed of 100km/h.
Result: The truck's four wheels lifted off, cabin separated from cargo box, while the Li i8's body structure remained intact.
In August 2026, CCTV Finance commented: "Testing in name, marketing in reality, with over-marketing that challenges public常识."
Physics Questions the Test
An 8-ton heavy truck being "knocked flying" by a 2.5-ton passenger vehicle defies physics.
Dongfeng Liuqi stated:
"Custom collision conditions and specially designed unconventional test scenarios not only贬低 our brand image but also easily mislead vehicle owners, creating safety hazards."
Key doubts:
- Test truck was a "randomly purchased used vehicle," ballasted to 8 tons, with autopilot device installed
- Chenglong logo was clearly visible in initial video, later blurred
- Truck's head locking device and fasteners status not disclosed
Li i8 Safety Features: Genuinely Solid
Despite the controversy, Li i8's safety configuration is impressive:
| Feature | Specification |
|---|---|
| Force paths | 3 longitudinal front force transmission paths |
| Energy absorption | 11 ring-shaped front cabin structures |
| Body materials | High-strength steel A/B/C pillars |
| Airbags | 9-airbag full coverage |
| Battery | Zero-fire battery pack design |
But solid safety specs don't justify challenging physics laws.
Li Auto's Marketing "History"
| Time | Incident | Result |
|---|---|---|
| June 2025 | L9 Livis vs NIO ES9 wave road comparison, NIO suspension disabled | Video removed |
| Earlier | Li ONE/L series shock absorbers changed from aluminum to cast iron | "Secret downgrade" label persists |
| July 2025 | i8 truck crash test | Apology to Dongfeng |
Conclusion
The Li i8 controversy warns against packaging "performance tests" as daily safety promises. More at EX1000.COM.
