Changan sold 161,600 vehicles in July, down 23.29% year-over-year. NEV sales reached 74,800 units, overseas sales 89,900 units, with nearly 47% NEV penetration mainly supported by Qiyuan and Deepal.
Sales Overview: Structural Highlights Amid Overall Pressure
On August 5, 2026, Changan announced July sales data. Monthly sales were 161,600 units, down 23.29% year-over-year. Cumulative January-July sales were 1.2805 million units, down 18.23%.
Key structural metrics:
- NEV penetration near 47%: July NEV sales of 74,800 units
- Overseas share exceeding 55%: July exports of 89,900 units
Brand Matrix Divergence: Qiyuan Strong, Deepal Slowing, Avatr Under Pressure
Qiyuan Brand: Growth Engine
Qiyuan delivered 39,800 units in July:
- AQ series up 103% year-over-year
- Q05 cumulative sales exceeded 100,000 units
Deepal Auto: Growth Deceleration
Deepal delivered 29,200 units in July, with global cumulative exceeding 910,000 units. Growth slowed to 7.52% year-over-year.
Avatr: High-End Validation Period
Avatr delivered 7,626 units in July, below last year's 10,000+ level.
| Brand | July Sales | YoY Growth | Positioning | Status |
|---|---|---|---|---|
| Qiyuan | 39,800 | +103% | Mid-low NEV | High growth |
| Deepal | 29,200 | +7.52% | Mid-high smart EV | Slowing |
| Avatr | 7,626 | Declining | Premium luxury EV | Validation |
| Changan parent | 49,700 | — | Fuel/hybrid base | Stabilizing |
| Kai Cheng | 19,600 | — | Commercial | Stable |
Overseas Markets: Exports at 89,900 Units
July overseas sales reached 89,900 units, accounting for over 55% of total sales.
H2 Outlook: New Model Window
Key upcoming products:
- Deepal S05: August launch, compact smart SUV, 150K-200K yuan
- Avatr 07L: August launch, volume model for Avatr brand
- Qiyuan Q06: Intelligent driving experience program
Monthly sales rankings and in-depth analysis are available at EX1000.COM.
