BYD announced June 2026 sales of 403,472 vehicles, up 5.46% year-over-year. Passenger vehicle sales reached 397,292 units, with NEV exports hitting a record 175,349 vehicles. First-half cumulative sales reached 1,808,511 units, with Dynasty and Ocean series continuing as core contributors.
Sales Overview: Monthly Volume Steady Above 400K
BYD reported June 2026 sales of 403,472 vehicles, up 5.46% year-over-year, via its Hong Kong Stock Exchange filing on July 1. First-half cumulative sales reached 1,808,511 vehicles.
It's worth noting that BYD's reported 403,472 units represents group-wide sales (including commercial vehicles), while the narrower passenger vehicle wholesale figure from CPCA is 397,292 units. Either way, BYD maintains a commanding lead in China's NEV passenger vehicle market.
Sales breakdown:
- Dynasty + Ocean series: 340,863 units, up 5.46% year-over-year
- Fangchengbao: 35,607 units, up 88.4%
- Denza: 20,352 units, up 28.9%
- Yangwang: 470 units
- Overseas exports: 175,349 units, up approximately 95%
Exports Become the Biggest Highlight
BYD's NEV exports in June reached 175,349 vehicles, a new monthly record, surging approximately 95% year-over-year. This figure leads the CPCA's June NEV export rankings by a significant margin.
Key export growth drivers:
- Accelerated overseas market presence in over 70 countries and regions
- Comprehensive product portfolio covering entry-level to premium segments
- Localized production facilities, such as plants in Thailand and Brazil
Brand Matrix Analysis: Four Segments All Growing
BYD has built a complete brand matrix spanning mass market to ultra-luxury:
| Brand/Series | June Sales | YoY Change | Key Models | Positioning |
|---|---|---|---|---|
| Dynasty + Ocean | 340,863 | +5.46% | Qin, Song, Yuan, Seal, Dolphin | Mass Market |
| Fangchengbao | 35,607 | +88.4% | Bao 5, Bao 8, Tai 3, Tai 7 | Personalized Off-road |
| Denza | 20,352 | +28.9% | D9, Z9GT, N8L | Premium Luxury |
| Yangwang | 470 | — | U8, U9, U7 | Ultra-luxury |
Fangchengbao: The Fastest-Growing Dark Horse
Fangchengbao sold 35,607 units in June, up 88.4% year-over-year and 18% month-over-month. Cumulative brand sales reached 456,211 units, with an average transaction price exceeding 224,000 yuan.
The Tai series performed exceptionally:
- Tai 7: 23,710 units in June, 102,887 cumulative
- Tai 3: 5,502 units in June, 24,427 cumulative
The Fangchengbao sedan "Fangcheng S" series is expected to launch in Q3, further completing the product matrix.
Denza: Breaking the 20K Barrier
Denza sold 20,352 units in June, breaking the 20,000 threshold for the first time, up 24.8% month-over-month. Model breakdown:
- Denza D9: 8,253 units
- Denza Z9GT: 6,445 units
- Denza N8L: 4,002 units
The Denza Z9GT and hypercar Denza Z will appear at the 2026 Goodwood Festival of Speed, signaling Denza's accelerated global expansion.
Hot Models Deep Dive
BYD's product strategy proves clear and effective:
Yuan series continues to lead:
- Yuan: 72,546 units in June, 234,163 cumulative
- Song series: 53,653 in June, 244,962 cumulative
- Sea Lion: 47,624 in June, 178,358 cumulative
Ocean Network multi-point breakout:
- Dolphin: 34,528 units
- Seal: 33,365 units
- Seagull: 25,080 units
PHEV and BEV dual-track approach: June PHEV passenger vehicle sales reached 195,820 units, complementing pure electric offerings.
Global Market Outlook
BYD's global NEV cumulative sales have exceeded 16.9 million units. For buyers and dealers in Central Asia, Russia, and emerging markets worldwide, BYD's lineup covers the full spectrum from economy to luxury.
Notably, BYD also made inroads in the Korean market — debuting the PHEV "Sea Lion 06 DM-i" at the 2026 Busan International Mobility Show with a starting price of 37.5 million KRW (approximately RMB 198,000), marking BYD's first PHEV launch in South Korea.
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