HIMA Adjusts AITO Partnership: Seres Takes Lead, Huawei Returns as Tech Supplier
On September 16, 2026, HIMA adjusted the AITO cooperation model: Seres took over product definition, design, production, marketing, channels, and after-sales, while Huawei returned to being a technology supplier. The adjustment is limited to AITO; Luxeed and other brands remain led by Huawei. The context is that Seres expects its profit in the first half of 2026 to drop by about 60%, and a third party said Huawei's old agreement took a commission of about 50,000 yuan per vehicle. The new arrangement may ease profit pressure and create two collaboration paths within HIMA, providing a reference for cooperation in the auto industry and the division of responsibilities for going overseas.
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