In 2026, Chinese automakers are collectively raising overseas targets. Chery, BYD, and SAIC all aim to exceed 1 million units. Chery acquired Nissan's South Africa plant; BYD is doubling European dealerships; SAIC sold 325k overseas in Q1.
Three Major OEMs' Targets
OEM | 2026 Target | 2025 Overseas | Growth | Key Markets |
|---|---|---|---|---|
Chery | 1M+ units | ~850k | 18%+ | Europe, CIS, S. America |
BYD | 1.5M units | ~800k | 88%+ | Europe, SE Asia, S. America |
SAIC | 1M+ units | ~900k | 11%+ | Europe, SE Asia, Middle East |
Chery recently announced acquisition of Nissan's Pretoria Rosslyn plant, rapidly entering Southern Africa.
Local Production Acceleration
Chery Overseas Network:
Brazil: KD plant, 150k/year
Russia: KD plant, 100k/year
Kazakhstan: KD plant, 50k/year
Uzbekistan: KD plant, 50k/year
Spain: JV plant, 150k/year
South Africa: Nissan plant acquisition
BYD Overseas Network:
Thailand: Full-process plant, 150k/year
Uzbekistan: KD plant, 50k/year
Hungary: Full-process plant, planned 150k/year
Brazil: KD plant, 150k/year
Strategic Evolution
Three stages of Chinese OEM globalization:
Product export: whole vehicle export via trade
KD assembly: parts import, local assembly
Industry chain: local plant + supply chain + R&D
