15 Automakers Raise Prices: Chip Cost Surge Forces Terminal Price Adjustments
By end of May 2026, 15 automakers have announced price increases of 3% to 8%, affecting over 120 passenger vehicle models. MCU procurement prices have risen 15% to 25% year-over-year, IGBT and SiC devices are up 20% to 30%, and certain ADAS SoC models have surged over 40%. Analysts expect chip cost pressure to peak in Q3 2026 before gradually easing.
488 views2026-05-28
