Great Wall Motor disclosed its 2026 strategic targets: annual sales goal of 1.8 million units, up 36% from 2025, overseas market target of 600,000 units, and net profit target of 10 billion yuan. The company is advancing European plant construction plans, targeting 1 million overseas sales by 2030. Nine new models will be launched in Europe in 2027. Meanwhile, GWM is fully deploying solid-state battery technology, planning semi-solid-state battery models with 350Wh/kg density in 2026 and full solid-state battery mass production by 2028.
Strategic Targets: 1.8 Million Units and Global Ambitions
Great Wall Motor has set ambitious goals for 2026. The annual sales target is set at 1.8 million units, up 36% from 2025. The overseas market has a separate target of 600,000 units, with a net profit goal of 10 billion yuan.
Several key pillars support these numbers:
- Domestic product line fully refreshed, with Haval, Tank, and Ora brands synergizing
- Overseas markets upgrading from export trade to localized operations
- Premium model share increasing, driving overall profitability improvement
The European plant is a critical step in the globalization strategy. GWM plans to achieve 1 million overseas sales by 2030. Nine new models will be launched in the European market in 2027, covering different segments.
European Layout Timeline
| Timeline | Key Target | Specific Actions |
|---|---|---|
| 2026 | 600K overseas units | Consolidate market share in Russia, Middle East, Southeast Asia |
| 2027 | Nine European models | Product introduction, building brand awareness |
| 2028 | Full solid-state battery mass production | Technology leadership, forming differentiated selling points |
| 2030 | 1M overseas sales | European plant completion, localized production operational |
Solid-State Battery: Deepening Technology Layout
Solid-state battery is at the core of GWM's technology strategy. The company has fully deployed solid-state battery materials and cells, jointly advancing with partners like CATL and WeLion New Energy.
The technology roadmap is clear:
- 2026: Launch models equipped with 350Wh/kg semi-solid-state batteries
- 2027-2028: Hive Energy solid-state electrolyte breakthrough, advancing full solid-state battery mass production
- Long-term goal: Full solid-state batteries achieving commercial application, with significantly improved energy density and safety
Solid-state battery advantages are particularly important for overseas buyers:
- Higher energy density, substantially reducing range anxiety
- Better thermal stability, adapting to extreme climates in Central Asia and Russia
- Longer cycle life, offering better total cost of ownership
Perspective for Overseas Buyers
For potential buyers in Central Asia, Russia, and European markets, GWM's solid-state battery layout means:
- Semi-solid-state battery new models to watch in H2 2026
- Through platforms like EX1000.COM, buyers can learn about technology roadmaps and product plans in advance
- After European plant completion, local delivery cycles and after-sales costs will significantly improve
GWM's strategy demonstrates Chinese automakers' transformation from "exporting products" to "exporting technology + brand." Whether solid-state batteries can be mass-produced as scheduled will determine its position in the global new energy race.
