Yangwang made its second appearance at the Goodwood Festival of Speed, with the U9 performing its first overseas dynamic track demonstration. Through Yunnian active suspension and tank-turn capabilities, the Chinese premium NEV brand is accelerating its global expansion.
Goodwood Festival of Speed: The Pinnacle of Global Automotive Culture
The Goodwood Festival of Speed is one of the most influential automotive events worldwide, held annually at the Goodwood Estate in West Sussex, UK. Dubbed the "Olympics of the automotive world," it brings together the world's finest hypercars, race cars, and classic vehicles. For any automotive brand, appearing at Goodwood is not merely a symbol of brand strength—it is a critical gateway into the global premium market.
As a representative of China's premium new energy vehicle sector, Yangwang returned to Goodwood from July 9–12, 2026, with its full model lineup after completing its overseas debut in 2024. This consecutive participation signals that Chinese original technology is gaining recognition at the world's top automotive cultural events.
Yangwang U9: From Static Display to Dynamic Track Performance
The biggest highlight of this year's appearance compared to 2024 is that the U9 made its first overseas dynamic track demonstration. The electric hypercar not only competed in Goodwood's iconic Hillclimb but also showcased Yunnian dance maneuvers and tank turns on the exhibition stand, earning applause from the crowd.
The Hillclimb is the centerpiece of Goodwood. The track spans 1.87 kilometers with an elevation gain of approximately 92 meters and a maximum gradient of 10%. Completing a dynamic demonstration on this course demands exceptional handling precision and stability. The U9's performance proves that Chinese electric hypercars can now compete head-to-head with the world's top brands on dynamic performance.
Key technical highlights of the Yangwang U9 include:
- Yunnian Intelligent Body Control System: Enables millisecond-level suspension adjustment, supporting extreme dynamic displays like car dancing
- Quad-motor Independent Drive: Each wheel is individually controlled, enabling precise power distribution and torque vectoring
- Tank Turn Capability: Achieves on-the-spot rotation through reverse wheel rotation, demonstrating ultimate chassis control
- Carbon Fiber Monocoque Body: Combines lightweight construction with high rigidity, forming the foundation for track performance
Chinese Premium NEVs Going Global: From Followers to Leaders
Yangwang's consecutive appearances at Goodwood reflect a deeper shift in China's NEV globalization strategy. From static booth displays in 2024 to dynamic track performances in 2026, Chinese premium brands are transitioning from "followers" to "leaders."
The following table compares Yangwang's two appearances:
| Dimension | 2024 | 2026 | Key Change |
|---|---|---|---|
| Models Shown | U8, U9 | Full Lineup | Complete brand portfolio |
| Display Format | Static Booth | Track + Interactive Booth | From static to dynamic |
| Core Highlights | Yunnian, Tank Turn | Yunnian Dance, Hillclimb, Tank Turn | Deeper technical showcase |
| Market Positioning | Overseas Debut | Brand Deepening | From awareness to recognition |
Yangwang's globalization strategy follows a clear progression:
- Brand Presence: Establish overseas awareness through top-tier exhibitions, showcasing the existence of Chinese original technology
- Dynamic Validation: Prove product performance in real-world scenarios like racetracks, dispelling the bias that "Chinese brands lack driving engagement"
- Channel Building: Establish sales and service networks in target markets, converting brand awareness into actual sales
- Ecosystem Export: Promote China's smart EV technical standards and usage ecosystem to the global market
Yangwang is a subsidiary of BYD, positioned in the million-yuan premium segment. The U9 is priced at over 1 million RMB, directly competing with traditional hypercar brands like Porsche and Lamborghini. By showcasing at international stages like Goodwood, Yangwang is not merely selling cars—it is exporting a new automotive technology philosophy: electrification and intelligence are not replacements for traditional hypercars but a redefinition of performance boundaries.
