BYD Han L First Export Batch Arrives in Almaty

1. Port Delivery

May 16, 2026: The roll-on/roll-off vessel "Ocean Star" carrying 120 BYD Han L units arrived at Kazakhstan's Aktau port (Caspian Sea), reaching Almaty BYD 4S center on May 19 via rail transfer.

Delivery specs:

Models: Han L DM-i AWD Flagship + Han L EV 715km Flagship
Quantity: DM-i 80 units, EV 40 units
Pricing: DM-i 19.9M tenge (~318,000 CNY), EV 22.9M tenge (~366,000 CNY)

First owners: Kazakhstan energy executives, Chinese chamber of commerce members, high-end private business owners

2. Product Positioning

Han L is positioned as "Chinese luxury intelligent coupe", competing against:

Mercedes E-Class (from 35M tenge)
BMW 5 Series (from 33M tenge)
Audi A6 (from 32M tenge)
Toyota Camry Hybrid (from 18M tenge)

Pricing strategy: 35-40% below BBA, 10-15% above Camry — targeting the "accessible luxury" niche.

3. Core Selling Points

Han L DM-i AWD Flagship:

Powertrain: 1.5T + dual motors, 426kW combined
0-100km/h: 3.9s - EV range: 200km (WLTC)
Combined range: 1,200km
Depleted consumption: 5.2L/100km
Han L EV 715km Flagship:
Battery: BYD Blade Battery, 85.4kWh
Range: 715km (CLTC)
Fast charging: 15 minutes 30-80% (800V platform)
0-100km/h: 3.7s

Intelligent features: DiPilot 300 (Highway NOA, auto parking), Dynaudio, Nappa leather, executive rear seats.

4. Market Strategy

BYD adopts a "dual-center radiation" strategy in Kazakhstan:

Almaty center: southern premium market (business/government vehicles)

Astana center: northern cold-climate market (DM-i AWD + snow mode)

Channel development: 8 4S stores planned for 2026.

5. Brand Perception Challenge

BYD faces a "brand elevation" challenge in Kazakhstan: - Local perception remains at "economy EV" level - Han L as flagship needs to rebuild "luxury intelligent" brand awareness - First-owner word-of-mouth is critical