BYD's first D-class flagship SUV "Da Tang" will officially launch in mid-June 2026. Pre-sales opened April 24 at the Beijing Auto Show with pricing at 250,000-320,000 yuan. Within 24 hours, orders exceeded 30,000; within two weeks, cumulative orders surpassed 100,000. The BEV version features BYD's latest second-generation Blade Battery with 950km CLTC range—the longest among global large BEV SUVs. The 1000V high-voltage architecture supports peak 1000kW charging, with 0-100km/h in 3.9 seconds for the AWD version.
Flagship Positioning, Explosive Pre-sales
BYD Dynasty Network General Manager Lu Tian announced on May 28 that the first D-class flagship SUV "Da Tang" will launch in mid-June in Xi'an, Shaanxi.
Naming Strategy and Brand Matrix
The "Da Tang" naming continues BYD's Chinese cultural IP strategy, forming a complete product matrix with existing models:
- "Qin" — Entry-level sedan, targeting the compact market
- "Han" — Mid-to-large sedan, a benchmark for brand upward expansion
- "Tang" — Mid-size SUV, the sales backbone of Dynasty Network
- "Song" — Compact SUV, covering mainstream family users
- "Yuan" — Small SUV, targeting the youth market
As Dynasty Network's first D-class flagship, it marks BYD's accelerated expansion into premium segments.
Pre-sales Data
Pre-sales opened April 24 at the Beijing Auto Show at 250,000-320,000 yuan. The post-launch performance was phenomenal:
- Within 24 hours, orders exceeded 30,000
- Within two weeks, cumulative orders surpassed 100,000
- This achievement fully demonstrates consumer recognition of BYD's premium products
Technical Highlights: Dual Breakthroughs in Range and Charging
Core Specifications
The BEV version carries BYD's latest second-generation Blade Battery, achieving multiple industry-leading technical indicators:
- 950km CLTC range — the longest among global large BEV SUVs
- Comprehensive 1000V high-voltage architecture, with 10C fast-charging batteries and 1000A charging current
- Peak charging power reaches 1000kW, achieving top-tier energy replenishment efficiency
Range Scenario Comparison
| Origin | Destination | Distance | Da Tang Coverage |
|---|---|---|---|
| Beijing | Zhengzhou | ~690km | ✅ Single charge |
| Shanghai | Wuhan | ~840km | ✅ Single charge |
| Guangzhou | Changsha | ~680km | ✅ Single charge |
| Chengdu | Xi'an | ~720km | ✅ Single charge |
Power Performance
Da Tang offers both single-motor and dual-motor AWD powertrain options:
- Single-motor version: Balancing range and daily driving needs
- AWD version: 0-100km/h in just 3.9 seconds, rivaling performance sports cars
As a large SUV, Da Tang also achieves BYD's highest standards in space, luxury features, and intelligent cockpit.
BYD's Premium Strategy
Da Tang represents a crucial step in BYD's brand-up strategy. In 2025, BYD annual sales exceeded 4 million units, but premium positioning has been an area for improvement. While Denza and Yangwang brands have been established, Dynasty Network serves as BYD's sales foundation, making breakthroughs in its premium products particularly significant.
Competitive Benchmarking
At 250,000-320,000 yuan, Da Tang directly targets the following EREV large SUVs:
- Li Auto L8/L9 — Family-centric selling points
- AITO M7/M9 — Huawei intelligent driving ecosystem
- NIO ES8 — Battery swap differentiation
Compared to competitors, Da Tang has clear technical advantages with pure electric drive, 950km range, and 1000kW fast charging.
Industry Impact
Strong pre-sales prove Chinese consumers' rapidly growing acceptance of domestic premium products. Previously, the 300,000-yuan SUV market was dominated by joint venture and import brands; now, Chinese brands can compete head-to-head with foreign brands at this price point, surpassing them in technology and features.
For overseas markets, Da Tang's ultra-long range and ultra-fast charging capabilities align with demand directions in Europe and Southeast Asia. EX1000.COM will continue tracking Da Tang's market performance post-launch.
