
NEV Penetration Breaks 64%, China's Auto Market Enters Post-Growth Era
In 2026, China's NEV industry has reached a critical inflection point. Penetration hit 56.9% in May and is expected to reach 64.5% in July. Yet the other side of the coin is equally stark: H1 auto industry profit margins fell to 3.8%, the lowest in a decade; purchase tax exemptions were halved; and the EU imposed anti-subsidy tariffs up to 45.3%. The competitive logic has fundamentally shifted from who runs faster to who stands firmer.
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