
Automakers Are Quietly Halting Weekly OTA Updates: SDVs Enter a Cooling-Off Period
Global automakers are quietly recalibrating their OTA update strategies, shifting from high-frequency pushes to fewer, more impactful releases. By the end of 2025, over 450 million connected vehicles were on the road, 94% OTA-capable, yet the industry faces mounting challenges from cost overruns, diminishing consumer-perceived value, and cold reception to subscription features.
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