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Cooperation Model

AITO's Five Core Functions Shift to Seres as HIMA Cooperation Model Adjusts at Renewal

AITO's Five Core Functions Shift to Seres as HIMA Cooperation Model Adjusts at Renewal

On September 15, AITO announced an adjustment to its cooperation model with Seres and Huawei Terminal under the HarmonyOS Intelligent Mobility framework. Five core functions—product definition, design, brand marketing, channel retail, and service system—will now be led by Seres, while Huawei Terminal will shift to an enabling role. The adjustment comes at a point when the two sides’ cooperation contract expired and was renewed. AITO remains a core member of HarmonyOS Intelligent Mobility, and users’ existing rights and subsequent services will not be affected. There is a discrepancy between market interpretations of a split and the official position, and actual operational changes after the transfer of functions should be monitored going forward.

14319 days ago
HIMA Adjusts AITO Partnership: Seres Takes Lead, Huawei Returns as Tech Supplier

HIMA Adjusts AITO Partnership: Seres Takes Lead, Huawei Returns as Tech Supplier

On September 16, 2026, HIMA adjusted the AITO cooperation model: Seres took over product definition, design, production, marketing, channels, and after-sales, while Huawei returned to being a technology supplier. The adjustment is limited to AITO; Luxeed and other brands remain led by Huawei. The context is that Seres expects its profit in the first half of 2026 to drop by about 60%, and a third party said Huawei's old agreement took a commission of about 50,000 yuan per vehicle. The new arrangement may ease profit pressure and create two collaboration paths within HIMA, providing a reference for cooperation in the auto industry and the division of responsibilities for going overseas.

59121 days ago