Chery Group sold 247,823 vehicles in May 2026, up 20.5% YoY. Exports reached 181,871 units, up 80.5% YoY, setting a new monthly export record for the third consecutive month. NEV sales hit 100,304 units, up 58.8%. Jan-May cumulative sales exceeded 1.1 million units, with total global users surpassing 19.62 million.
Data Highlights: The Globalization Code Behind 182K Units
In May 2026, Chery Group's export sales reached 181,871 units, surging 80.5% year-over-year, marking the third consecutive month of breaking China's single-month auto export record. This figure far exceeds industry averages and pushes Chery's export benchmark to new heights.
Group-level highlights:
- May total sales: 247,823 units, up 20.5% YoY
- NEV sales: 100,304 units, up 58.8% YoY
- Jan-May cumulative: exceeding 1.1 million units, a historic high for the period
- Global cumulative users: over 19.62 million, including 6.59 million overseas users
Brand Matrix: Multi-Brand Synergy
Chery's success stems from mature multi-brand differentiation:
- Chery brand: 231,944 units in May, up 20.7% YoY, core group pillar
- EXEED: Premium route, European NEV sales surged 250% YoY
- JAECOO: Off-road and travel positioning, rapid growth in emerging markets
- OMODA: Youth-oriented brand, accelerating Middle East and Latin America layout
- iCAR: New EV brand, focusing on personalized demand
Chery's globalization system is a benchmark for Chinese automakers:
- "1+7+N" global R&D network: covering China, Germany, Spain, Brazil, Mexico, Malaysia
- "CBU+16 factories" footprint: spanning Southeast Asia, Middle East, Europe, South America, Africa, North America
- 3,000+ global dealerships: deep coverage of core export markets
- Overseas multi-brand portfolio: including local brands like Spain's EBRO and Russia's Tenet
Core Market Performance: Russia, Middle East, Latin America
Chery leads Chinese brands in Russia, Middle East, and Latin America:
| Market | 2026 Performance | Core Models | Competitive Position |
|---|---|---|---|
| Russia | Gasoline vehicles dominant, Tiggo series leads | Tiggo 7 Pro, Tiggo 8 Pro | #1 Chinese brand |
| UAE | Gasoline + hybrid, Chery #1 overall | Tiggo series | Overall market #1 |
| Brazil | Accelerating NEV layout | Tiggo 8 series | Top Chinese brand |
| UK | NEV sales doubled | OMODA, JAECOO | Fastest-growing Chinese brand |
| Europe | NEV sales surged 250% YoY | EXEED series | Premium breakthrough |
Tiggo 7 Pro exceeded 10,000 monthly sales in Russia. Tiggo 9 won Russia's "Most Popular Chinese Car Brand" for five consecutive years. In Russia, 1 in every 5 exported Chinese cars is a Chery.
2026 Strategy: Three Key Battles in Globalization 2.0
Chery Chairman Yin Tongyue defines 2026 as "Globalization 2.0", with core strategies:
- Focus on high-quality development and local deep cultivation
- Practice "In somewhere, For somewhere, Be somewhere" philosophy
- Target Southeast Asia, South America, and Europe as three core battlefields
Localization initiatives include:
- Vietnam's Hung Yen factory to commence production in 2026, billed as ASEAN's largest
- Argentina and Spain factory upgrades
- Planned parts industrial park attracting 100+ suppliers for "1-hour supply chain circle"
- Overseas university partnerships for talent development
Competitive Landscape: The 1.5 Million Race with BYD
In 2026, both Chery and BYD target 1.5 million overseas sales. By end of 2025, Chery's cumulative exports exceeded 5.85 million; BYD reached 1.0496 million. The gap has narrowed to within 300,000 units.
For Central Asian and Russian importers, Chery's advantages include:
- 22 years of export experience, deep channel foundation
- High localization degree, extensive after-sales networks
- Gasoline + NEV dual-track layout, adapting to diverse market needs
Among Russian buyers sourcing through EX1000.COM, Chery's selection rate continues to climb, driven by its 1,200+ service outlets in Russia and the proven reliability of the Tiggo series.
