The BYD Song Ultra EV is set to launch at an expected price of approximately $26,000. Built on a dedicated EV platform, the vehicle measures 4850/1910/1670mm with a 2840mm wheelbase. It features the God's Eye B ADAS system with LiDAR and offers CLTC range of 620-710km. The Song Ultra EV is viewed as another strong move by BYD in the family-oriented pure electric SUV market.
Product Positioning: Dynasty Network's First Pure EV B-Class SUV
The Song Ultra EV is BYD Dynasty network's first dedicated EV platform B-class SUV. Moving away from converted ICE platforms, it is built from the ground up as an EV, optimizing dimensions, space, and layout.
Key dimensions:
- Length/Width/Height: 4850/1910/1670 mm
- Wheelbase: 2840 mm
- Class-leading space for family users
The Song Ultra EV fills BYD's product gap in the $21K-$28K family pure electric SUV segment. Current competitors in this price range include the Leapmotor C11 and Xpeng G6.
Core Features: Intelligence and Range Excellence
The Song Ultra EV demonstrates strong competitiveness in intelligence and range:
Intelligent Driving:
- Equipped with God's Eye B high-end ADAS system
- Roof-mounted LiDAR
- Supports highway navigation assist, urban intelligent driving, full-scenario smart parking
- First-tier ADAS capability in its class
Powertrain and Range:
- Motor max power: 270 kW
- Two battery options: 75.6 kWh and 82.7 kWh
- CLTC range: 620 km and 710 km
- Uses CTB cell-to-body technology
- Supports high-voltage fast charging
Song Ultra EV Competitor Comparison
| Model | Starting Price (Est.) | Range | ADAS Hardware |
|---|---|---|---|
| Song Ultra EV | $26K | 620-710 km | LiDAR |
| Leapmotor C11 EV | $21K-$28K | 580-650 km | LiDAR (select trims) |
| Xpeng G6 | $28K-$39K | 580-755 km | LiDAR |
Market Significance: A New Benchmark for Family EV SUVs
The Song Ultra EV's product strategy precisely targets family user needs:
- "Big Bed Mode": Front and rear seats connect to form a flat sleeping space
- Equipped with in-car refrigerator
- 2.2㎡ panoramic sunroof
- Minimalist luxury interior with large floating center screen
Industry predictions suggest high likelihood of strong sales at launch:
- BYD's brand strength, sales base, and reputation
- Large space, long range, high intelligence, strong brand at $26K
- Family EV SUV market still in high-growth phase
Buyers following BYD products through EX1000.COM can see BYD systematically bringing premium features to mid-market segments. This strategy solidifies domestic leadership while providing strong export competitiveness.
