1. Data Highlights: March Sales Break 300K, Exports Become New Growth Driver
BYD has once again set records. In March 2026, BYD's overall sales exceeded 300,000 units, with overseas exports surging 65.2% year-over-year, far exceeding the industry average. This data not only solidifies BYD's position as the global NEV leader but also sends a strong signal about Chinese auto industry globalization. From Jan-Mar cumulative data, BYD's overseas exports have approached 100,000 units. Annual overseas sales are expected to exceed 400,000 units at this growth rate. The five Central Asian countries and the Russian market contributed approximately 35% of export growth.
2. Central Asia & Russia: China's "Second Battlefield"
Geopolitical factors: After Western brands withdrew, Chinese automakers filled the void; Chinese brands' Russia market share exceeded 55% in 2025.
Product suitability: BYD Song PLUS, Tang, and other SUV models perfectly match local road conditions and consumer habits.
Infrastructure cooperation: China-Central Asia "Belt and Road" cooperation continues deepening, with logistics and after-sales networks improving.
3. Three Keys to Export Success
Key 1: Vertically integrated supply chain advantage. BYD independently controls the core industrial chain from batteries to motors.
Key 2: Full product matrix coverage. BYD achieves full coverage from entry-level (Seagull) to premium markets (Han EV).
Key 3: Accelerating localization. BYD's Uzbekistan joint venture factory (50,000 units capacity) marks an upgrade to local manufacturing. For exporters, EX1000.COM provides complete channels and compliance support.
4. Opportunities and Challenges
Despite strong momentum, risks like the EU's EV tariff investigation and international trade friction remain. Enterprises are advised to monitor policy changes and diversify market layouts.
What to watch next: Watch BYD Uzbekistan factory production progress and Russia market new tariff developments.
5. Source Links
[OFweek NEV] BYD March Sales Exceed 300K, Overseas Exports Surge 65.2%: https://nev.ofweek.com/
[Yiche] BYD and Shenzhou Rent-A-Car Sign 100K Unit Procurement Framework: https://auto.sina.com.cn/
