ZEEKR brand's H2 new product offensive officially kicks off with the 9X flagship model unveiled. The new vehicle features ZEEKR's latest technology platform, further completing ZEEKR's product portfolio in the premium NEV market. Multiple new models covering sedans, SUVs, and MPVs are planned for launch in the second half of the year.
The 2026 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show opened in Shenzhen, becoming the largest technology and product showcase platform in China's auto market for the first half of the year. Xiaomi YU7 made its South China debut, NIO unveiled the World Model NWM global premiere, Zeekr 9X had its South China first appearance, and Huawei Zhiqing new brand officially launched. Five core highlights were released, reflecting a clear signal that Chinese NEV makers are shifting from "price wars" to "technology wars."
ZEEKR officially announced that the 9X will go overseas in Q3 2026. Starting September, the 9X will gradually enter Middle East, Central Asia, and Europe markets. Currently priced from 465,900 yuan, positioned as a premium luxury SUV. The ZEEKR 9X overseas launch signifies Chinese premium NEV SUVs officially entering global core markets, offering significant reference value for Central Asian and Russian dealers.
China's premium NEV market presents a "one superpower, multiple strong" competitive pattern. As of April 2026, Zeekr 9X has led 50k+ yuan large SUV sales and reputation for 6 consecutive months. In May, Li Auto's new-generation L9 officially debuted, Zeekr's luxury MPV 009 was refreshed. At month-end NIO's new-generation flagship ES9 and AITO's new-generation flagship M9 will also launch. Multiple 9-series flagships密集轰炸, planting their flag directly in BBA's core territory.
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