The 2026 Beijing Auto Show becomes the concentrated launchpad for Chinese premium flagship SUVs, with Li Auto, NIO, AITO, BYD, XPeng, and Leapmotor all presenting their "9-series" flagship SUVs targeting the premium segment previously dominated by BBA.
China's premium NEV market presents a "one superpower, multiple strong" competitive pattern. As of April 2026, Zeekr 9X has led 50k+ yuan large SUV sales and reputation for 6 consecutive months. In May, Li Auto's new-generation L9 officially debuted, Zeekr's luxury MPV 009 was refreshed. At month-end NIO's new-generation flagship ES9 and AITO's new-generation flagship M9 will also launch. Multiple 9-series flagships密集轰炸, planting their flag directly in BBA's core territory.
On May 28, 2026, NIO officially launched its flagship pure-electric SUV ES9, priced between 498,000 and 598,000 yuan. Built on the NT3.0 platform with up to 900km CLTC range, it features a full-domain 900V high-voltage architecture and the self-developed Shenji NX9031 chip. Positioned against the BMW X5 and Mercedes GLE, overseas pricing is expected to be 15% to 20% higher than domestic.
EX1000
