3.6 New Cars Launch Daily: China's Auto Market Enters White-Hot Competition

On July 15, 2026, China's auto market witnessed a rare phenomenon: seven new models launched simultaneously in a single day. Deeper data from BYD Executive Vice President He Zhiqi reveals that Chinese automakers released 542 new models in the first five months of 2026 — an average of 3.6 per day — while the domestic market contracted by 20%. New vehicle lifecycles have shrunk dramatically, and industry competition has escalated from "fierce" to "brutal."

4062 days ago