Brand Competition

BYD NEV Exports Hit 424,000 in May, European Crown Within Reach

May 2026 data shows BYD's new-energy vehicle exports reached 424,000 units, up 112.6% year-over-year. This strong performance positions BYD to overtake MG, which has held the Chinese-brand sales crown in Europe for 15 consecutive years since 2011. MG's long reign may be facing a historic shift.

203 views2026-06-24

China Surpasses Japan as Top Exporter in 2023, Toyota Forced to Accelerate Electrification

China first surpassed Japan as the world's largest auto exporter in 2023. In the first four months of 2026, Chinese brands sold 366,000 units in Europe with a 7.8% market share. Toyota's China strategy is evolving from the 1.0 introduction era, through the 2.0 expansion era, into the 3.0 electrification counterattack era. Global automotive competition is undergoing structural restructuring.

157 views2026-06-09