Chinese EVs Flood Europe: Four Paths, Four Strategies

Chinese EV companies are penetrating the European market through differentiated paths. BYD builds locally in Hungary, SAIC acquires brands for channel access, Chery pursues joint ventures, and Leapmotor leverages Stellantis' global distribution network. In 2025, China's auto imports to the EU surged over 30% YoY, exceeding 1 million units for the first time. Tesla's EU sales fell 37.9% to 150,000 units in 2025 but rebounded nearly 60% to 57,000 in Q1 2026.