Xiaohongshu: From "Spec Comparison" to "Lifestyle Resonance", Auto Marketing Is Switching Tracks

At the 2026 China Auto Forum, Zhu Shunjie, head of commercial mobility at Xiaohongshu, pointed out that auto marketing is shifting from "spec competition" to "lifestyle resonance." Consumer decision-making has evolved from "Do I have it?" to "Does it understand me?", with scenario-based content becoming the new path for brand breakthrough.

2921 day ago