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Trade-In Policy

3.6 New Cars Launch Daily: China's Auto Market Enters White-Hot Competition

On July 15, 2026, China's auto market witnessed a rare phenomenon: seven new models launched simultaneously in a single day. Deeper data from BYD Executive Vice President He Zhiqi reveals that Chinese automakers released 542 new models in the first five months of 2026 — an average of 3.6 per day — while the domestic market contracted by 20%. New vehicle lifecycles have shrunk dramatically, and industry competition has escalated from "fierce" to "brutal."

46819 days ago
June NEV Retail Expected to Exceed 1.05 Million, Penetration May Hit 63.6% Record

June NEV Retail Expected to Exceed 1.05 Million, Penetration May Hit 63.6% Record

According to CPCA forecasts, June 2026 China passenger vehicle NEV retail sales may reach approximately 1.05 million units, up 10.5% MoM from May, with penetration potentially climbing to 63.6%—a new record. Policy support includes steady effects from trade-in subsidies and strong half-year closing momentum from automakers. However, first-three-weeks data shows retail sales still down 10% YoY due to Dragon Boat Festival base effects and World Cup impact. Wholesale performed stronger: Jan 1-21 NEV wholesale reached 673,000 units, up 8% YoY.

26141 days ago