BBA Price System Collapses as Luxury ICE Cars Drop to Mass-Market Levels
In 2026, BMW, Mercedes-Benz, and Audi (BBA) face an unprecedented price collapse in China. The BMW 525Li fell to 280,000 yuan, the Audi A6L dipped to 258,000 yuan, and Mercedes E-Class discounts exceeded 130,000 yuan, marking the end of the premium pricing era for traditional luxury vehicles.
1132 days ago
