Top.Mail.Ru
logologoEX1000
EX1000

New Force

Leapmotor's Zhu: Carmaking Needs 20B Yuan Minimum — The Cost Code Behind a Decade of Comeback

Leapmotor's Zhu: Carmaking Needs 20B Yuan Minimum — The Cost Code Behind a Decade of Comeback

Leapmotor founder and Chairman Zhu Jiangming recently admitted in an interview that building cars requires at least 20 billion yuan, adding "I wouldn't have started if I had known how capital-intensive it would be." The veteran who left security giant Dahua Technology in 2015 to venture into vehicle manufacturing has taken Leapmotor from a marginal brand selling fewer than 100 units per month to a top-tier new force automaker targeting 1 million annual sales. As of June 18, 2026, Leapmotor's cumulative global deliveries surpassed 1.5 million units, with the third 500,000 achieved in just 8 months. Zhu revealed Leapmotor adheres to full-stack in-house R&D, self-developing and self-manufacturing 65% of core components, with 70% of large components sourced within a 20km radius in Jinhua, Zhejiang. The company has raised its 2026 sales target to 1 million units and plans to launch a new independent premium sub-brand positioned above RMB 300,000.

42723 hours ago
New Force "One Superpower, Multiple Strong" Pattern Forms: Leapmotor Leads with 80K+ Monthly Sales

New Force "One Superpower, Multiple Strong" Pattern Forms: Leapmotor Leads with 80K+ Monthly Sales

In May 2026, China's new force brand sales landscape underwent significant changes. Leapmotor achieved a gap-leading 81,569 units, up 81% year-over-year. Hongmeng Zhixing followed with 46,122 units, while Xiaomi Motors surpassed 30,000 units. This pattern marks the new force sector's transition from "chaotic competition" to "stratified tiers," with head effects becoming more pronounced and mid-tier brands facing narrowing survival space.

33260 days ago