Multi-Brand Strategy

Geely Establishes Sales HQ as 'One Geely' Strategy Takes Root in Marketing

On August 2, Yang Xueliang, senior VP of Zhejiang Geely Holding, announced the official establishment of Geely's sales headquarters to coordinate marketing resources across China Star, Galaxy, Lynk & Co, and ZEEKR. Lin Jie was appointed general manager of the sales HQ and ZEEKR sales, while Fan Junyi became deputy GM overseeing Lynk & Co and Galaxy.

5031 day ago

Nio Firefly Cumulative Deliveries Surpass 70,000 Units with 272% H1 Growth

Nio's sub-brand Firefly announced on July 16, 2026, that cumulative deliveries have surpassed 70,000 units. In the first half of 2026, Nio's three-brand portfolio delivered a combined 191,123 vehicles, up 67.4% year-over-year, with Firefly contributing 29,172 units — a staggering 271.9% increase — emerging as the group's fastest-growing brand.

53716 days ago

Multi-Brand Strategy

Geely Establishes Sales HQ as 'One Geely' Strategy Takes Root in Marketing

Nio Firefly Cumulative Deliveries Surpass 70,000 Units with 272% H1 Growth

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