New Car Development Cycle Halved to 18 Months: Executives Debate "Rush-to-Market" Boundaries
China's average new vehicle development cycle has shrunk from approximately 60 months in the ICE era to 24 months today, with some brands compressing it to under 18 months. Executives from Voyah, XPeng, Chery and other automakers have voiced intense debate over the "rush-to-market" phenomenon. Meanwhile, the MIIT has launched a regulatory "combo punch," proposing to raise NEV reliability test mileage to 30,000 kilometers.
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