On June 9, 2026, Saidou Technology officially unveiled the AIVA automotive brand. AIVA's core concept is AI-defined vehicles, proposing three technical directions: perception, thinking, and empathy. ByteDance had previously clarified it has no car manufacturing plans. The AIVA brand launch conference was held at 19:00 on June 9.

Official AIVA Brand Launch

On June 9, 2026, Saidou Technology held its brand launch conference in Beijing. The conference officially began at 19:00. Saidou Technology officially announced the new brand name AIVA. AIVA's core concept is AI-defined vehicles. This means artificial intelligence technology will serve as the core driving force for vehicle design and development.

Saidou Technology proposed three technical pillars for AIVA vehicles. The first pillar is perception capability. The second pillar is thinking capability. The third pillar is empathy capability. These three capabilities will run through AIVA's entire product line.

Clarification of Relationship with ByteDance

There had been market speculation about the relationship between Saidou Technology and ByteDance. Some market rumors suggested AIVA was a car brand launched by ByteDance or Doubao. In early June 2026, ByteDance officially issued a statement to clarify this matter.

Key Data Points:

• ByteDance explicitly stated: no car manufacturing plans
• Saidou Technology is an independent third-party company, not a ByteDance subsidiary
• Doubao and Volcano Engine mainly provide large model services to the automotive industry
• AIVA brand launch conference held at 19:00 on June 9, 2026

ByteDance stated that Doubao and Volcano Engine's cooperation with automotive industry partners mainly involves providing Doubao large model services. This cooperation model does not involve complete vehicle manufacturing. Saidou Technology is an independently operated third-party company. The AIVA brand has no equity connection with ByteDance.

Technical Direction of AI-Defined Vehicles

Saidou Technology's AI-defined vehicle concept contains three core dimensions. The first dimension is perception. AIVA vehicles will achieve deep environmental perception through multi-sensor fusion. The second dimension is thinking. The onboard AI system will have real-time decision-making and path planning capabilities. The third dimension is empathy. The human-machine interaction system will understand user emotions and needs.

These three technical directions represent the next stage of smart vehicle development. Unlike traditional software-defined vehicles, AI-defined vehicles emphasize artificial intelligence as the core architecture. This means vehicle hardware design will be optimized around AI capabilities. For automotive buyers in Central Asian and Russian markets, AIVA's emergence is worth noting.

Potential Impact on Overseas Markets

The AIVA brand launch has multiple implications for overseas automotive buyers. First, Chinese AI automotive technology is iterating rapidly. AIVA represents China's latest exploration in the fusion of artificial intelligence and automobiles. Second, as an independent company, Saidou Technology's products may adopt more open cooperation models.

For automotive importers and distributors in Central Asian and Russian markets, AIVA's subsequent product information is worth tracking. The brand's technical route may provide differentiated options for overseas markets. If AIVA vehicles achieve breakthroughs in AI interaction and intelligent driving, their products may possess unique competitiveness in international markets.

EX1000.COM will continue to follow AIVA's latest developments, providing overseas buyers with first-hand product information and market analysis.