NIO's sub-brand Ledao announced that the 60,000th unit of the Ledao L90 was delivered in Huzhou, Zhejiang, achieving the milestone in under a year since its launch. The model, priced from 265,800 yuan for full purchase and 179,800 yuan with the battery subscription plan, has become the top-selling all-electric large SUV in the 300,000-yuan segment. The 2026 model began nationwide deliveries in May at unchanged prices.
Delivery Milestone: The Speed Behind 60,000 Units
In July 2026, NIO's sub-brand Ledao reached a significant milestone—the 60,000th Ledao L90 was officially delivered in Huzhou, Zhejiang. Positioned as a 300,000-yuan-class all-electric large SUV, the model achieved 60,000 deliveries in under a year since its launch on July 31, 2025, becoming the undisputed sales champion in this segment.
This delivery pace is particularly rare in the premium all-electric SUV sector. Traditional luxury brands' equivalent fuel-powered models typically require 2-3 years to reach comparable sales volumes. Ledao L90, through differentiated product strategies and a flexible business model, has rapidly built user word-of-mouth in the highly competitive new energy market.
Pricing Strategy: Dual-Track Full Purchase and Battery Subscription
The Ledao L90 offers two pricing options to cover different consumer needs:
- Full purchase: Starting from 265,800 yuan, suitable for users who prefer one-time investment and long-term ownership
- Battery subscription plan: Starting from 179,800 yuan, significantly lowering the purchase threshold and attracting users who prioritize capital flexibility
This "vehicle-battery separation" business model not only reduces users' initial purchase costs but also grants them the flexibility to upgrade battery technology in the future. With the battery subscription plan, the purchase threshold is reduced by approximately 32.4% compared to full purchase, a strategy that has generated significant market response among price-sensitive consumers.
2026 Model Upgrade: Continuous Product Evolution
The 2026 Ledao L90 began nationwide deliveries in May, maintaining the full purchase price from 265,800 yuan and the battery subscription option from 179,800 yuan. While keeping the pricing structure unchanged, NIO continues to enhance product competitiveness through the following dimensions:
- Optimized three-row space layout, strengthening family travel scenario adaptability
- Upgraded intelligent cockpit system with further refined interaction experience
- Continued expansion of the charging and swapping network, accelerating swap station and ultra-fast charging deployment
- Improved user service system covering the entire lifecycle from pre-sales to after-sales
As a large all-electric SUV, the Ledao L90 achieves a favorable balance between space, intelligence, and charging convenience—key factors that have allowed it to stand out in the 300,000-yuan market.
Segment Landscape: Chinese Brands' Premium Breakthrough
| Brand/Model | Positioning | Starting Price (10,000 yuan) | Delivery Milestone | Core Selling Point |
|---|---|---|---|---|
| Ledao L90 | All-electric large SUV | 26.58 | 60,000 units / under 1 year | Three-row space + battery separation |
| Li Auto L9 | EREV large SUV | 42.98 | Over 100,000 units | Range-extended, no range anxiety |
| AITO M9 | EREV/EV large SUV | 46.98 | Rapidly ramping | Huawei intelligent driving |
| NIO ES8 | All-electric large SUV | 49.80 | Cumulative tens of thousands | Premium service + battery swap |
| BMW X5 | Fuel large SUV | 61.50 | Long-term leader | Brand premium + driving dynamics |
The table shows that the Ledao L90 enters the market at a starting price of 26.58万元, offering significant price advantages compared to competitors like Li Auto L9, AITO M9, and NIO ES8. This strategy creates a unique competitive position in the 300,000-yuan segment—delivering comparable space and all-electric experience at a lower price point.
Market Insights and Outlook
The rapid delivery performance of the Ledao L90 reflects the rising trend of Chinese brands in the premium all-electric SUV market. For dealers and buyers in emerging markets such as Central Asia and Russia, this case demonstrates that Chinese new energy brands have the capability to compete head-to-head with international luxury brands in the premium segment.
As NIO's "mass-market" extension, Ledao's success validates the feasibility of the battery separation business model at scale. As NIO's battery swap network continues to expand and battery technology iterates, this model is expected to offer more consumers in overseas markets a low-threshold, high-flexibility all-electric mobility solution. For the latest updates on Chinese NEV exports, visit EX1000.COM.
