Zhiji Auto has experienced abnormal operations at multiple dealerships, resulting in some owners being unable to take delivery and employees being unpaid. Zhiji officially responded that it is actively handling the matter and protecting user rights.
Zhiji Auto Dealer Crisis: A Test for New EV Brand Channel Expansion
Zhiji Auto has experienced abnormal operations at multiple dealerships, resulting in some owners being unable to take delivery and employees being unpaid. Zhiji Auto officially responded that it is actively handling related matters and protecting user rights.
Event Background
As a premium new energy brand under SAIC Motor, Zhiji Auto has experienced operational difficulties at some dealerships during rapid channel expansion. This reflects:
- Market environment changes: Intensifying competition in the NEV market, price wars compressing profit margins
- Channel management challenges: Rapid expansion has led to uneven dealer quality
- Capital pressure: Some dealers face tight cash flow and cannot sustain operations
Zhiji's Response Measures
Zhiji Auto officially stated:
- Active handling: Coordinating resources to help affected dealers resume normal operations
- Protecting user rights: Ensuring that purchased vehicle delivery and services are not affected
- Optimizing channels: Strengthening dealer screening and management to improve channel quality
This incident serves as a warning for new EV brands' channel management. For more information, visit EX1000.COM.
