Leapmotor officially opened blind pre-orders for the new B01 and B10 on July 8. Customers paying a 99-yuan deposit unlock 10,000 exclusive energy points and free new exterior colors. The updated B01 adds Cloud Purple and Liquid Silver paint options, while the cabin features a 50-inch AR-HUD, 17.3-inch 3K central display, and a 14-speaker audio system. Pre-orders run until the official launch event.
Blind Pre-order Benefits: High Value at Low Entry Cost
Leapmotor continues its aggressive pricing and benefits strategy. For this blind pre-order phase, users pay only 99 yuan to secure three core benefits:
- 10,000 exclusive energy points: Redeemable for charging services, accessories, and after-sales services
- Free new exterior colors: Breaking the industry norm of charging extra for premium paint
- Priority delivery: Blind-order customers receive priority allocation at official launch
The pre-order window opened at 10:00 on July 8 and continues until the launch event. This mirrors Leapmotor's proven playbook—lock in意向 users with low barriers, then convert them into first-month delivery volume.
Cabin Upgrade: 50-inch AR-HUD Leads the Pack
The cabin upgrade is the headline feature. Key specifications include:
| Feature | Specification | Segment Position |
|---|---|---|
| AR-HUD | 50-inch head-up display | Above-segment |
| Display | 17.3-inch 3K resolution | Flagship-class |
| Audio | 14-speaker system | Premium tier |
| Headrest Speaker | Driver-exclusive music headrest | Differentiated |
The 50-inch AR-HUD deserves special attention. In this segment, such specs typically appear only in models priced above 250,000 yuan. Leapmotor's decision to bring it to the B-series reflects its "technology democratization" philosophy.
Design Refresh: New Colors and Zero-Gravity Seats
The updated B01 adds two new exterior colors: Cloud Purple and Liquid Silver. Cloud Purple adopts a low-saturation tone, while Liquid Silver delivers a metallic fluid aesthetic—both targeting younger, personalization-oriented buyers.
The B10 features dual zero-gravity seats with multi-angle electric adjustment and massage functions. By simulating space-capsule posture to distribute body pressure, these seats significantly reduce fatigue on long drives—a feature previously reserved for luxury models above 300,000 yuan.
Market Positioning and Outlook
The B01/B10 targets the 150,000-200,000 yuan mainstream EV sedan market. In this bracket, buyers prioritize practicality, smart features, range reliability, and pricing transparency. Leapmotor's strategy uses the first two as breakthroughs—segment-leading features as differentiation, cost control as price competitiveness.
Leapmotor led all emerging brands with 352,000 deliveries in H1 2026, and the B01/B10 will deepen its product lineup. For overseas buyers tracking Chinese EV offerings, Leapmotor's portfolio is increasingly defined by a clear "high value-for-money" identity. Browse EX1000.COM for more model information.
