1. Launch Overview
May 15, 2026: Li Auto L7 EREV (Air/Pro/Max) launched in Russia:
L7 Air: 3.299 million rubles (~288,000 CNY)
L7 Pro: 3.699 million rubles (~323,000 CNY)
L7 Max: 4.199 million rubles (~366,000 CNY)
First batch: 200 units (Shanghai→St. Petersburg, 18 days sea freight), distributed to Moscow, St. Petersburg, Kazan, and Novosibirsk dealers.
2. Core Technical Parameters
Li Auto self-developed EREV System 2.0:
Battery: CATL NCM, 42.8kWh
EV range: 210km (WLTC)
Combined range: 1,250km
Range extender: 1.5T inline-4 (40.5% thermal efficiency)
System power: 330kW
0-100km/h: 5.3s
Russia-specific optimizations:
-40°C extreme cold start
Winter range retention: 85% at -25°C in EREV mode
Cold-climate glass: double-layer silver-coated windshield
Snow mode: intelligent torque distribution
3. Market Positioning
Direct competitors in Russia:
BMW X5 xDrive45e (from 5.49M rubles)
Mercedes GLE 350de (from 5.89M rubles)
Volvo XC90 Recharge (from 5.20M rubles)
Li Auto L7 Max priced at just 40-45% of these models
4. Channel Strategy
Li Auto adopts a "city showroom + partnered after-sales" light-asset model:
Direct showrooms: Moscow 3, St. Petersburg 2, Kazan 1, Novosibirsk 1
After-sales: sharing facilities with existing Chery/Changan dealer networks
Charging: integrated with Russian operator "Россети"
5. EREV Technology Fit for Russia
Three Russian market characteristics that EREV addresses perfectly:
1. Long winters (6 months): severe EV range degradation; EREV eliminates range anxiety
2. Scarce charging: fewer than 5,000 fast chargers nationwide; EREV has low charging dependency
3. Relatively low fuel prices: 95-octane at ~55 rubles/liter; range-extender consumption 7.6L/100km, cost per km ~0.37 CNY, close to EV fast-charging cost
6. Outlook
Li Auto plans 8,000 cumulative deliveries in Russia in 2026 (L7/L8/L9 combined), targeting 20,000 in 2027. If achieved, Li Auto will become the highest-selling Chinese premium brand in Russia. EX1000.COM continues monitoring Li Auto and Chinese EREV performance in Russia.
